Marketing Camp

Join us for the second edition of the GSB Marketing Camp! We’re heading to the beautiful Santa Cruz, CA, for a two-day journey filled with engaging research talks, lively discussions, and fun social gatherings. Our schedule features talks from four esteemed guest speakers and group activities set against the breathtaking backdrop of Santa Cruz. We aim to create a memorable event that sparks inspiration and fosters connections.

Date

May 8-9, 2024

Location

Hilton Santa Cruz

6001 La Madrona Drive

Santa Cruz, CA 95060

Conference Speakers

Honka Elizabeth Image
Associate Professor of Marketing, Anderson School of Management, University of California, Los Angeles
Seline Malkoc Image
Professor of Marketing, Fisher College of Business, Ohio State University
Oded Netzer Image
Vice Dean of Research, Arthur J. Samberg Professor of Business, Columbia Business School
Oleg Urminsky Photo
Professor of Marketing, University of Chicago Booth School of Business

Conference Organizers

Image Ada Aka
Assistant Professor of Marketing