Strategic Marketing Management

Program Dates: August 9 - 19, 2009
Application Deadline: July 6, 2009
Program Tuition: $15,500 USD

Introduction

Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.

Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program, executives can enhance their company’s profitability and marketplace position. 

Content Overview

The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, sales, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.

Key Takeaways

  • In-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy
  • Frameworks for analyzing customer preferences and enhancing customer relationships
  • Building and managing brand equity with effective market communication


quoteI attended Stanford’s Strategic Marketing Management Program with the goal of brushing up on my strategic marketing competencies. The program delivered on this 110%. The breadth and depth of the topics in the program are well-balanced and when leaving this program, you are particularly aware of why, how, when, and to whom to deliver extraordinary perceived consumer value.”quote

Reno Peter Øhlenschlæger
Chief Marketing Manager
Statoil A/S


Program dates, fees, and faculty are subject to change. If a program is cancelled, Stanford will refund the program tuition in full but is not responsible for travel, accommodations or other expenses incurred by the participant.

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Curriculum Preview

One hour webinar hosted by Strategic Marketing Management program's new faculty director Professor Baba Shiv

Mind Tricks:
How the Brain Reacts to Price-Based Offerings


News

Professor Baba Shiv’s Wall Street Journal article

Blame It on the Brain

Stanford Business School Scholars Honored with Top Marketing Awards

- Features both Seenu (former faculty director) and Jim Lattin who speaks in the program.

Participant Satisfaction

When asked whether they
recommend others attend
the program, past participants
give the program the high
ranking of 4.8 on a 5-point scale.


SU Seal Luz Deras
Associate Director, Programs
Office of Executive Education
Stanford Graduate School of Business
Phone: 650.724.6301
Toll Free: 866.542.2205 (US and Canada)
Fax: 650.723.3950
Email: deras_luz@gsb.stanford.edu