As AI transforms how organizations understand customers, make decisions, and compete, today’s CMOs must play a broader strategic role. They need to translate technological change into business value while shaping growth across the organization. The Emerging CMO: Strategic Marketing Leadership equips you with the strategic perspective and leadership skills needed to advance to the C-suite and lead with impact.
Designed for senior-level marketers as well as CMOs seeking to expand their influence, this one-week strategic marketing management program will give you the skills, confidence, and insights to lead a more customer-focused and competitive organization.
Learn how neuroscience, customer psychology, and data analytics can impact marketing strategy. Explore the impact of emotions and context on customer decision making. Discover where in your organization to nurture marketing innovation, and how to scale it. And, develop the communication and leadership skills to tell your story, share your vision, and get buy-in across the organization.
In this strategic marketing management program you’ll engage directly with faculty through real-time lectures and Q&A sessions. You’ll experience cutting-edge empirical research, innovative Silicon Valley thinking, and proven Stanford GSB strategic frameworks. All designed to help you maximize satisfaction for your customers and profit for your company.
