Most GSB students, have ideas they believe would make a positive difference in the world. The Mastery in Communication Initiative challenged students to share such ideas, and to enroll others in their vision, through LOWkeynotes.  We provide an opportunity for students to develop and practice a 9-minute 'keynote-style' presentation about an idea they think could change Lives, Organizations and the World. Students have the chance to grapple with some of the challenges that leaders face as communicators, as well as what it takes to go from being just a good presenter to being an effective leader.