Courses with Communication Coaching
GSBGEN 202. Critical Analytical Thinking (CAT)
Critical Analytical Thinking (CAT) addresses issues that transcend any single discipline or function of management. Students analyze, write about, and debate fundamental issues, questions, and phenomena that arise in many forms in management.
GSBGEN 203. The Global Context of Management
The economies of the world are ever more closely linked. Record levels of international trade and investment are achieved every year. Cross-border mergers and acquisitions are booming. The foreign exchange markets handle trillions of dollars of volume daily. Offshore provision of services has grown immensely. Host governments and non-governmental organizations operating internationally affect how companies do business far from their home bases and close to home. Few businesses today can avoid being connected to the world economy, and it is quite likely that the process of globalization will continue apace. To succeed as a leader in your career, you will need to be able to think systematically about the challenges brought about by globalization.
GSBGEN 326. Leadership Fellows Laboratory
This two-quarter laboratory course designs and implements the Leadership Laboratory portion of the Strategic Leadership Course (SLC). In spring quarter, Leadership Fellows work together in teams developing the influence, presentation, facilitation, coaching and mentoring skills essential to run the Leadership lab effectively in the autumn (six teams of eight students). In Autumn Quarter, these Fellow teams are responsible for the learning experience of one section of first-year students and each Fellow is specifically assigned a group of 8 students. Interested students apply during Winter Quarter and undergo an extensive and highly competitive application process from which successful applicants are invited to take part in the program. Information meetings are held in December and early January.
GSBGEN 358. The Power of Social Technology
This course is a Bass Seminar, and thus project-based — i.e., owned and driven by the students (rather than a more tradition class based on lectures and cases). The focus of this project-based seminar is to explore how social technology (e.g., the use of blogs, websites, podcasts, widgets, community groups, social network feeds) can change attitudes and behaviors in ways that cultivate social change and improve the lives of others. Students study the strategies and tactics used by companies and causes that have successfully catalyzed the social persuasion to occur (e.g., Facebook, YouTube, Current Media, Kiva.org, Google, Mozilla, Joost, Flickr, HopeLab).
MKTG 352. Building Innovative Brands
Which brands do you love? Apple? IDEO? Method? Daily Show? Google? What draws you into these brands? How do companies create compelling brand experiences? How could you create a powerful brand? These the questions are explored in the course. The focus of thise project-based class is to explore how to build innovative brands, where brand is defined as "a sensibility" or "reputation" — departing from traditional perspectives of brand.
OB 368. How to Make Ideas Stick
Having a good idea is not enough; we must also be able to convey our ideas in a way that people can understand and act on them. But often our messages don't persuade or persist. This course assumes that you can craft more effective messages by understanding the principles that make certain ideas stick in the natural social environment. Students use research in sociology, folklore, and psychology to analyze what kinds of ideas survive the selection process in the marketplace of ideas and to develop a set of strategic tools to craft ideas that are more likely to survive.
STRAMGT 356 & 366. Evaluating Entrepreneurial Opportunities
The primary objectives of the course are to sharpen students' skills in opportunity evaluation; help them understand the tasks, decisions, and knowledge that are required to turn an idea into a sound business opportunity; and provide a setting for integration and extension of knowledge of the functional areas through the development of a comprehensive plan for a new business.