Saturday, Jan 07, 2023
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Sunday, Jan 08, 2023
Marketing for Environmental Sustainability Conference
We highlighted the role of marketing in encouraging behavioral change to better align with sustainability goals.
Open to
Faculty
Location
Stanford Graduate School of Business
United States
About the Sustainability Research Conference Series
The Stanford Initiative on Business and Environmental Sustainability Research Conference Series is hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability.
As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change. This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions.
Agenda
Conference Organizer
Yewon Kim
Assistant Professor of Marketing