Thursday, Nov 30, 2023 Friday, Dec 01, 2023

Marketing for Environmental Sustainability Conference

As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change. This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions.
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Stanford Graduate School of Business
United States