Peter C. Reiss

Professor Emeritus, Economics
+1 (650) 725-2759

Peter C. Reiss

The MBA Class of 1963 Professor of Economics, Emeritus

Academic Area:

Research Statement

Peter Reiss is an industrial organization economist and applied econometrician. His research studies how technology, consumer tastes, and industry structure affect firms’ competitive positions. In recent work, he has examined multi-part pricing policies, strategic entry and entry deterrence strategies, and the organization of securities, energy and airline markets. Professor Reiss also did research on statistical issues that arose in applied economic research.

Teaching Statement

Professor Reiss taught MBA classes in entrepreneurship, including The Formation of New Ventures and the Venture Ideas Workshop. He also taught PhD classes in the first-year econometrics sequence.


Peter Reiss is the MBA Class of 1963 Professor of Economics, Emeritus, at Stanford University Graduate School of Business. He had a courtesy appointment in the Stanford Economics Department. He received his MA, MPhil, and PhD in economics from Yale University, and a BA with honors in applied mathematics and economics from Brown University. He was the winner of a Sloan Fellowship and an NBER Olin Fellowship.

Professor Reiss is an applied microeconomist who specialized in industrial organization economics, a branch of economics that studies the activities of businesses. He also did research in econometrics, a branch of economics that uses probability and statistics to evaluate surveys, data, and economic variables. His published work has appeared in leading economics and econometrics journals, including the American Economic Review, the Journal of Political Economy, the Journal of Econometrics, the Review of Economic Studies, the Rand Journal, and the Journal of Finance. He has served on, or serves on, the editorial boards of major journals, including the American Economic Review, Applied Econometrics, the Brookings Papers on Micro-Economic Activity, Econometrica, the Journal of Econometrics, the Journal of Industrial Economics, Quantitative Marketing and Economics, and the Journal of Economic Literature. He has served as a reviewer for most major economics journals, major publishers, and government organizations. He also served two years on the National Science Foundation’s Economics Advisory Panel and has testified before the U.S. Antitrust Modernization Commission.

Academic Degrees

  • PhD in Economics, Yale University, 1982
  • MPhil, Yale University, 1979
  • BA, Brown University, 1977

Academic Appointments

  • At Stanford University since 1982
  • Visiting Associate Professor, University of Wisconsin, 1993–94
  • Research Fellow, Alfred P. Sloan Foundation, 1988–1990
  • Olin Fellow, National Bureau of Economic Research, 1987–88
  • Fletcher Jones Faculty Scholar, Stanford GSB, 1986–88
  • Center for Advanced Study in the Behavioral Sciences Fellow 2011–12

Awards and Honors

  • Shanahan Family Faculty Fellow, 2018–19
  • PhD Faculty Distinguished Service Award, 2018
  • Dhirubhai Ambani Faculty Fellow in Entrepreneurship for 2020–21


Journal Articles

Ian D. Gow, David F. Larcker, Peter C. Reiss
Journal of Accounting Reseach
April 19, 2016 Vol. 54 Issue 2 Pages 477-523
Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter C. Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen, Ting Zhu
Marketing Letters
2008 Vol. 19 Issue 3-4 Pages 399-416
Peter C. Reiss, Ingrid Werner
Review of Financial Studies
2005 Vol. 18 Issue 2 Pages 599-636

Stanford Case Studies

Peter Reiss, Jeffrey Conn
Andrew Rachleff, Peter Reiss, Sara Rosenthal
Rob Chess, Peter Reiss. Justin Randolph
Katherine Bose, Robert Chess, Peter Reiss
Katherine Bose, Robert Chess, Peter Reiss
Katherine Bose, Robert Chess, Peter Reiss
Katherine Bose, Robert Chess, Peter Reiss
Sean Harrington, Peter Reiss
Robert Chess, Peter Reiss, Sean Harrington, Matt Saucedo

Service to the Profession


  • American Economic Association
  • Econometric Society
  • American Statistical Association

In the Media

School News

June 15, 2018
Students in the MBA, PhD, and MSx programs honored Professors Amit Seru, Peter Reiss, and Anne Beyer, respectively, for their teaching and service.