The protagonist (“Howard Glass”) is a recent GSB graduate (2007) heading up a biomedical device start-up focused on the gastric bypass market. The case tracks Glass and team from the team formation and idea generation phases through the company’s first 6-7 months of operation, as Minova burns through what little money it has and actively looks to close a seed round of funding.
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start-up,biomedical device,FDA, animal trials, clinical trials,funding sources (angel, VC, friends and family, strategic),obesity and gastric bypass