SM19A
Robert Burgelman, J Kolotouros, J Maggioncalda
1997
Discusses the strategic challenges facing Disney in 1996, especially those relating to the proliferation of digital content and the influence of information technologies. Provides the opportunity to discuss the importance of distribution channels in a…
OIT20
Charles Bonini
1996
Global Financial, a subsidiary of a major heavy equipment manufacturer, makes loans to customers for purchases of the parent company equipment. Global Financial’s loan application process is the major subject of this case. Customers are unhappy with the…
GS14A
Seungjin Whang, Hau Lee, G. Schmidt
1996
Case (A) deals with logistics and incentives at Tong Yang Cement.
OIT16A
Charles Holloway
1996
Sun’s strategy is to identify 2-3 key leading edge differentiators for its products and standardize elsewhere, leading it to outsource the bulk of its manufacturing. Issues surrounding this strategy include: 1) selecting responsibilities within the…
OIT15
Haim Mendelson, P. Afeche
1996
The Internet has evolved over time from a specialized research and education network to the backbone of electronic commerce. The seemingly chaotic structure of the Internet, the cyberspace culture and the Internet’s technical specifications can be better…
OIT13
Seungjin Whang, Hau Lee
1995
Provides an overview of the information flows in a manufacturing organization that uses R/3, an integrated suite of enterprise management software packages offered by SAP AG. General Equipment Corp. is assumed to have implemented three modules of R/3-…
OIT10
Haim Mendelson
1995
Each year, the Internal Revenue Service performs audits of a fraction of all the tax returns filed. These audits are constrained by Congressional budget allocations made in consultation with the Office of Management and Budget (0MB). This case analyzes…
OIT8
Gary S. Brown, Elizabeth Schwerer
1995
Describes the early development of laser diodes for CD players by Sony, mainly focusing on the time period from 1977 to 1982. (The case includes data through 1994, however.) Although laser diodes were invented by one group of firms, the technology was…
OIT7
J. Michael Harrison, Charles, Halloway
1994
MasPar had just completed the successful introduction of its first product: a massively parallel computer. In developing a completely new computer system in less than 22 months, MasPar had set itself an unusually high standard for product development time…
OIT6
Charles Holloway
1994
In April, 1993 G. Richard “Rick Wagoner, Jr. was named head of GM’s Worldwide Purchasing (WWP) Group, a $50 billion operation responsible for buying all of GM’s direct and indirect materials. WWP could now be taken in a new direction, but would the gains…
OIT5B
J. Michael Harrison, James Patell
1994
By September 1993, Bank of America’s Accounts Payable department had been reorganized in accordance with the recommendations of the project team led by Marty Rosenthal, and Mike Jackson had time to recall their meeting of the previous March. Mr. Rosenthal…
OIT5A
J. Michael Harrison, James Patell
1994
On March 9, 1993, Mike Jackson, Vice President of Operations for the Bank of America (B of A) Finance Group, drove across the Bay Bridge to the Bank’s San Francisco headquarters. Moving slowly with the commuter traffic, Mr. Jackson
hoped that the morning…
OIT4B
Ken Gullicksen, Charles Holloway
1994
In 1989, Lance Mills, manager of Hewlett Packard’s Integrated Circuits Business Division (ICBD), was deciding what his division’s priorities should be and how to set staffing levels. He decided to partner with a single computer-aided-design (CAD) vendor…
OIT4A
Ken Gullicksen, Charles Holloway
1994
In mid-September 1989, Lance Mills, manager of Hewlett Packard’s Integrated Circuits Business Division (ICBD), had to set staffing levels and priorities for future computer-aided-design (CAD) tool development. Mills was responsible for a 300-person…
DS88A
J Michael Harrison, Michael T Pich
1990
In January of 1986, managers of American Semiconductor, Inc. (ASI)
received a memorandum that signalled a new era for the chip-making giant.
Looking back on the event a year later, Phil Olsen, the corporate director of
Management Information Systems…
OIT78A
Charles Bonini
1989
Amalgamated Food Products (AFP) marketed a meat loaf mix under the brand name “Quality Kitchens.” Sally Franklin, who had recently joined AFP as brand manager, was responsible for Quality Kitchens. Her first task was to prepare a sales forecast and a…
DS83
Macon Finley, J Michael Harrison, Charles Holloway
1989
Hewlett-Packard (HP) was founded in 1939 by William Hewlett and David Packard, with headquarters in Palo Alto, California. The company developed, manufactured and marketed precision electronic equipment. In 1983, HP had 30 plants and 200 sales offices…
DS84B
Charles Bonini
1989
More detailed regression analyses of the data from the (A) case are presented, and a series of questions raised about interpreting these results.
DS84A
Charles Bonini
1989
Quality Kitchens is a meat loaf mix marketed in western U.S. A new brand manager must come up with a marketing plan for the product. Historical data on past sales, advertising, promotion and economic conditions is available. Preliminary regression…
DS87
David Paul Grant, J Michael Harrison, Christopher Loch
1989
Manzana Insurance was founded in Sebastopol, California, in 1902 and originally specialized in orchard and farm insurance. Following the San Francisco earthquake and fire of 1906, however, the company saw an opportunity to expand its business throughout…
DS81
Macon Finley, J Michael Harrison
1984
Hewlett-Packard (HP) was founded in 1939 by William Hewlett and David Packard, with headquarters in Palo Alto, California. The company developed, manufactured, and marketed precision electronic equipment. In 1983 HP had 30 plants and 200 sales offices…
OIT77
Charles Bonini
1972
Football Concessions had the franchise to sell ice cream, soft drinks, hot dogs, etc., at Stanford University home football games. This was a profitable operation since crowds could be estimated reasonably accurately and the right amount of food purchased…
OM11
Charles Holloway
1969
Process design describes the efforts made by an organization to identify and establish the most efficient method of producing the valuable output which it offers for sale or use. In manufacturing situations, it extends from the design of an assembly…
OM10
Charles Holloway
1969
It is the purpose of this note to introduce and define the subject
of operations management, and to discuss the relationship between
it and the other areas which collectively provide the expertise of an
efficient organization.
