P13
David Baron, J. Wu
1994
Since 1986 Levi Strauss & Co. (LS&CO.) had sourced garments for the U.S. market from independent contractors in China. It had also been evaluating joint venture opportunities in
China, and early in 1992 after several years of study LS&CO. decided to…
P12
David Baron, J. Adams
1994
Although Levi Strauss & Co. was virtually the only major apparel firm that produced in its own factories, by 1991 it had a network of almost 700 outside contractors, mostly in Asia and Latin America. This change presented a dilemma to Peter Jacobi,
Levi…
OIT7
J. Michael Harrison, Charles, Halloway
1994
MasPar had just completed the successful introduction of its first product: a massively parallel computer. In developing a completely new computer system in less than 22 months, MasPar had set itself an unusually high standard for product development time…
OIT6
Charles Holloway
1994
In April, 1993 G. Richard “Rick Wagoner, Jr. was named head of GM’s Worldwide Purchasing (WWP) Group, a $50 billion operation responsible for buying all of GM’s direct and indirect materials. WWP could now be taken in a new direction, but would the gains…
OIT5B
J. Michael Harrison, James Patell
1994
By September 1993, Bank of America’s Accounts Payable department had been reorganized in accordance with the recommendations of the project team led by Marty Rosenthal, and Mike Jackson had time to recall their meeting of the previous March. Mr. Rosenthal…
OIT5A
J. Michael Harrison, James Patell
1994
On March 9, 1993, Mike Jackson, Vice President of Operations for the Bank of America (B of A) Finance Group, drove across the Bay Bridge to the Bank’s San Francisco headquarters. Moving slowly with the commuter traffic, Mr. Jackson
hoped that the morning…
OIT4B
Ken Gullicksen, Charles Holloway
1994
In 1989, Lance Mills, manager of Hewlett Packard’s Integrated Circuits Business Division (ICBD), was deciding what his division’s priorities should be and how to set staffing levels. He decided to partner with a single computer-aided-design (CAD) vendor…
OIT4A
Ken Gullicksen, Charles Holloway
1994
In mid-September 1989, Lance Mills, manager of Hewlett Packard’s Integrated Circuits Business Division (ICBD), had to set staffing levels and priorities for future computer-aided-design (CAD) tool development. Mills was responsible for a 300-person…
OB58
Constance Bagley, Julia Bates, Robin Joy
1994
This case involves issues faced by a female entrepreneur who sold the company she founded to a much larger personal-computer and advanced-workstation company, and who became president of the acquiring company’s software division with aspirations of one…
M276
Elizabeth Carducci, Akiko Horikawa, David Montgomery
1994
As a result of a coordinated strategy to establish Levi’s as the original, Premium American Jean, Levi Strauss Japan K.K. has become the leader in Japan. Japan’s jeans market is changing: market is contracting, competition is increasing, and structural…
M274
Kevin Keller, James Lattin
1994
Silicon Graphics, a designer and manufacturer of high-performance graphics workstations, is preparing for the release of its latest workstation (code named “Full House”) in January 1993. The “Full House” team had already made a number of marketing…
M273B
David Montgomery
1994
The first year results and looks toward the future.
E14
H. Grousbeck
1994
This case presents a unique opportunity to look into a business acquisition gone bad. This case follows Richard Hellman, the founder and president of Pinnacle Investment Partners (PIP), from the formation of his partnership through the purchase and…
E16
John Glynn Jr., Joseph Welsh
1994
Sandra Kurtzig had launched ASK and it was growing rapidly. The company faced the difficult decision of whether to port its software to a key new microcomputer Hewlett-Packard had recently introduced. The company was enjoying excellent sales momentum on…
E13
H. Grousbeck
1994
The Florida Air case offers the opportunity to examine two important challenges in starting a company: selecting partners and finding capital. This case is a candid view into the struggle of a young entrepreneur, Dan Stilton, and his two newly acquired…
E12
H. Grousbeck, J. Ellis
1994
This case presents an opportunity to examine a franchise in the hair cut business and understand these issues facing corporate management and the company’s network of store owners. The case chronicles various difficulties the franchisers have with its…
E11
H. Grousbeck, J. Ellis
1994
This case focuses on problems that two young managers have with reorganizing and managing a sales force
in a beer distribution company. The case gives background on the managers who recently purchased two beer
distribution companies and combined them as…
BP256E
Robert Burgelman
1994
As Intel’s Executive Staff prepared to develop the company’s annual strategic long range plan for 1994, broad management attention was again focused on new market initiatives. Top management was keen on assessing Intel’s prospects in the emerging market…
BP256D
Robert Burgelman
1994
This case describes Intel’s position and key developments in the worldwide microprocessor industry in 1993. It provides an overview of the evolution of Intel’s microprocessor business strategy since the mid-1980s. The case offers rich quotes from various…
A155A
Steven Huddart
1994
In July of 1990, Stanford University enjoyed wide praise for cutting costs. Less than one year later, Stanford was at the center of a roiling dispute over indirect costs billed to the government for federally sponsored research. The case introduces…
SM7
William Barnett, Asaf Farashuddin
1994
Gadi Maier, CEO of DR Systems, looked forward to the exciting though uncertain future of the firm he had joined less than a year ago. DR Systems, a provider of computerized storage, transmission and processing of medical imaging, appeared poised to take…
P9B
Keith Krehbiel
1994
Supplement to the A case.
P9A
Keith Krehbiel
1994
In 1992, General Motors Corporation struggled through rocky management shakeups and its third consecutive year of red in, One of GM’s few profitable products among its ailing North American operations were its pickups. Large pickups in the U.S. are…
E15
Jim Ellis, H. Grousbeck
1994
The Donna Bookout-Coe case offers students a view into an area infrequently visited by business school cases: the shop floor. The case starts with a description of Donna Coe and her illustrious 15 year career in the towing industry. Donna is an…
