EM4
Victoria Chang, William Guttentag, Roderick Kramer
2008
Ron Meyer, 63, is the president and COO of Universal Studios, one of the “Big Six” movie studios. He oversees Universal Pictures, Focus Features (a smaller-budget, indie-type film studio) and Universal Theme Parks & Resorts. Universal Studios’ parent…
L13
David Hoyt, Hayagreeva Rao
2008
In December 2004, Donald Berwick, MD, president and CEO of the Institute for Healthcare Improvement (IHI), challenged U.S. hospitals to reduce unnecessary deaths by 100,000 within the following 18 months. By the end of this 18 month period, over 3,100…
E322
Bethany Coates, H. Grousbeck
2008
In April 2007, Kristin Richmond laced up her sneakers and began the four mile run to Kirsten Tobey’s house. It was a Saturday morning, but the two co-founders of Revolution Foods (RevFoods), a provider of healthy meals and nutrition education to schools…
E267(B)
Mark Leslie, Katherine Bose
2008
After significant changes in management, strategic direction and product focus, XenSource, a virtualization software start-up that relies on open source code, faces key decisions regarding the positioning and packaging of its products, a challenge which…
E286D
Katherine Bose, Robert Chess, Peter Reiss
2008
The protagonist (“Howard Glass”) is a recent GSB graduate (2007) heading up a biomedical device start-up focused on the gastric bypass market. The case tracks Glass and team from the team formation and idea generation phases through the company’s first 6…
P58
David Baron
2008
Reacting to the 1973-4 Arab oil embargo, Congress enacted a Corporate Average Fuel Economy (CAFE) system in 1975 that required an increase in automobile fuel economy from 14.2 miles per gallon in 1974 to 27.5 mpg in 1984. Since that time, Congress had…
P57
David Baron
2008
In 2006 Merck received FDA approval for Gardasil, the first vaccine for human papilloma virus (HPV) which had been identified as the cause of cervical cancer. Merck priced the vaccine at $360 for the three injections and was working on programs for the…
P55
David Baron
2008
Google had become an extraordinarily popular website because of the efficiency of its search engine and that popularity spiraled through its applications. The key to Google’s financial success was placing advertisements tailored to the search queries of…
P51
David Baron, Aneesha Capur
2008
In early 2006 David Barlow, CEO of Molecular Insight Pharmaceuticals, Inc. (MIP), a development stage biopharmaceutical company, faced a set of challenges in bringing its lead product to market and in progressing its second product into the clinical trial…
SM172
Robert Burgelman, Philip Meza
2008
This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.
SM35C
Robert Burgelman, Philip Meza
2008
This case describes the difficult times Charles Schwab the company faced after the dot-com bust of the early 2000s. It also describes how Charles Schwab the man returned in July 2004 to take on the CEO position, and the strategic actions he took to fix…
OIT81B
Robert Chess, Lyn Denend, Sara Gaviser Leslie, Stefanos Zenios
2008
This case has been developed to facilitate a negotiation exercise related to the formation of partnership deals in the healthcare industry. It is based on actual information, but reflects a hypothetical situation involving two companies and a product that…
P60B
Nathan Blair, Saumitra Jha
2008
Jet Airways (B) is the follow-up case to Jet Airways (A). The case describes the employee cost reduction strategy undertaken by Jet Airways – the termination of trainee flight attendants – and the resulting media and political backlash that followed….
P56
David Baron
2008
In 2007 the House of Representatives passed legislation that would treat carried interest as ordinary income instead of a long-term gain. The move threatened to increase the tax rate from 15 percent to 35 percent on the income of partners in private…
P66
David Baron
2008
The Trade Related Intellectual Property Rights (TRIPS) agreement negotiated in the Uruguay Round of multilateral trade negotiations was a major victory for the brand name pharmaceutical companies. Patent life was extended to 20 years in the United States…
P65
David Baron
2008
MTN, a very successful South African wireless telephone company, began in 1994 with the founding of the cellular telephone company M-Cell. In May 2008, MTN entered into exclusive discussions with Reliance Communications Ltd., the second largest wireless…
P62
David Baron
2008
Tesco PLC, the largest retailer in the United Kingdom, was pondering India. India’s booming economy and absence of major retail chains provided opportunity to both domestic and foreign firms. Entry of foreign retailers, however, was limited by…
OB41
Jeffrey Pfeffer
2008
This note summarizes a lot of the research on communication and language in its relationship to exercising power. Specifically, how language is used to negotiate power, what are the characteristics of effective communication, and how you can tell if…
P68
David Baron
2008
In November 2006, 200 German police officers raided the headquarters of Siemens AG, Europe’s leading engineering company, seeking evidence pertaining to widespread bribery. The raid followed extensive investigations of Siemens’ activities that originated…
P69
David Baron
2008
In 2005, GlaxoSmithKline (GSK) received approval from the Food and Drug Administration (FDA) to market Requip (Ropinirole) for Restless Leg Syndrome. Requip had already been approved for the treatment of Parkinson’s disease. Prior the FDA’s approval…
SM167B
Robert Burgelman, Lyn Denend
2008
In November 2005, members of Corning Incorporated’s early-stage opportunity identification and development team were preparing to make a recommendation regarding whether or not the company should move forward with a project to develop mercury abatement…
SM166
Robert Burgelman, Sara Leslie
2008
The case describes the strategic situation facing Carlos Ghosn and the Renault-Nissan Alliance in 2008 and beyond. One set of strategic issues concerns how to exploit to a greater extent the potential of the novel organization form – a sort of supra…
OD6A
Glenn Carroll, Victoria Chang, David Modest
2008
GlobeOp (http://www.globeop.com), headquartered in New York and London, was an independent financial technology firm focused on providing outsourced middle- and back-office operations capabilities, and fund administration and risk reporting services to…
OIT81A
Robert Chess, Lyn Denend, Sara Gaviser Leslie, Stefanos Zenios
2008
This case has been developed to facilitate a negotiation exercise related to the formation of partnership deals in the healthcare industry. It is based on actual information, but reflects a hypothetical situation involving two companies and a product that…
