Autumn 2016— Authenticity

Welcome to the Autumn Issue of Stanford Business magazine. This issue focuses on the theme of Authenticity. How can you be an authentic leader? What makes a product or company feel like the real thing? These questions are among those explored in the stories based on research and insights from Stanford GSB faculty as well as alumni applying these principles to their own startups. We’ve also included a SurveyMonkey poll in anticipation of our Spring Issue about Beginnings. The brief survey asks about your first real job. We love hearing from you. Write us at

— Deborah Petersen, Editorial Director