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Teaching Notes for Cases in Computer and Model Assisted Marketing: Data Analysis, Technical Report No. 45
https://www.gsb.stanford.edu/faculty-research/books/teaching-notes-cases-computer-model-assisted-marketing-data-analysis
New Product Distribution: An Analysis of Supermarket Buyer Decisions
https://www.gsb.stanford.edu/faculty-research/publications/new-product-distribution-analysis-supermarket-buyer-decisions
The Freedom of Information Act: Strategic Opportunities and Threats
https://www.gsb.stanford.edu/faculty-research/publications/freedom-information-act-strategic-opportunities-threats
The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Calibration
https://www.gsb.stanford.edu/faculty-research/publications/statistical-significance-stepwise-regression-models-developed-forward
The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages
https://www.gsb.stanford.edu/faculty-research/publications/manufacturingmarketing-interface-critical-strategic-tactical-linkages
In the Beginning ... an Informal History of the Founding of the TIMS Marketing College
https://www.gsb.stanford.edu/faculty-research/publications/beginning-informal-history-founding-tims-marketing-college
The Pacific Rim Challenge: Balancing Cooperation and Competition, Technical Report No.76
https://www.gsb.stanford.edu/faculty-research/books/pacific-rim-challenge-balancing-cooperation-competition-technical-report
Levis Strauss Japan: K.K.
https://www.gsb.stanford.edu/faculty-research/publications/levis-strauss-japan-kk
The MSI Business/ Academic Partnership, the Research Priority Process, and the Data Imperative
https://www.gsb.stanford.edu/faculty-research/publications/msi-business-academic-partnership-research-priority-process-data
Voice Mail Around the World
https://www.gsb.stanford.edu/faculty-research/publications/voice-mail-around-world
See’s Candies Japan (A) and (B)
https://www.gsb.stanford.edu/faculty-research/publications/sees-candies-japan-b
Introduction to the Special Issue on Competition and Marketing
https://www.gsb.stanford.edu/faculty-research/publications/introduction-special-issue-competition-marketing
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
https://www.gsb.stanford.edu/faculty-research/publications/management-science-marketing-prehistory-origin-early-years-informs
Analyzing the Short Term Link Between Public Policy Support and Export Performance Improvement: the Importance of the Mediating Effects of Price Strategy
https://www.gsb.stanford.edu/faculty-research/publications/analyzing-short-term-link-between-public-policy-support-export
The Relationship Between Export Assistance and Performance Improvement in Portuguese Export Ventures: An empirical Test of the Mediating Role of Pricing Strategy Adaptation.
https://www.gsb.stanford.edu/faculty-research/publications/relationship-between-export-assistance-performance-improvement
Technological Capabilities and Firm Performance: The Case of Small Manufacturing Firms in Japan
https://www.gsb.stanford.edu/faculty-research/publications/technological-capabilities-firm-performance-case-small-manufacturing
JMR: The Bass Years
https://www.gsb.stanford.edu/faculty-research/publications/jmr-bass-years
Yifei Pei
https://www.gsb.stanford.edu/programs/phd/academic-experience/students/yifei-pei
2021-10-31 Flex Stanford Executive Program: Be a Leader Who Matters
https://www.gsb.stanford.edu/content/2021-10-31-flex-stanford-executive-program-be-leader-who-matters
MBA Class of 1996
https://www.gsb.stanford.edu/alumni/reunions/mba-class-1996
Demand Estimation with Heterogeneous Consumers and Unobserved Product Characteristics: A Hedonic Approach
https://www.gsb.stanford.edu/faculty-research/working-papers/demand-estimation-heterogeneous-consumers
Generative AI at Work
https://www.gsb.stanford.edu/faculty-research/working-papers/generative-ai-work
Managing the Strategic Dynamics of Acquisition Integration: Lessons From HP and Compaq
https://www.gsb.stanford.edu/faculty-research/publications/managing-strategic-dynamics-acquisition-integration-lessons-hp-compaq
Be a Coach
https://www.gsb.stanford.edu/seed/get-involved/coach
Informing Entrepreneurs? Initial Public Offerings and New Business Formation
https://www.gsb.stanford.edu/faculty-research/working-papers/informing-entrepreneurs-initial-public-offerings-new-business
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