The Rise of JTBC
2019 | Case No. SM317 | Length 26 pgs.
JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor – information that ultimately led to the president’s impeachment in March 2017. The case study details the legal and technological transformation of South Korea’s media landscape, offers a survey of the top players in provision of news and entertainment programs, and describes the strategies JTBC adopted to move quickly in a rapidly transforming industry.
Learning ObjectiveStudents will learn about the challenges, both internal and external, a media company faces in the rapidly evolving digital world.
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