The Rise of JTBC

The Rise of JTBC

By
Mooweon Rhee, Dongyoub Shin, William P. Barnett
2019|Case No.SM317| Length 26 pgs.

JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor – information that ultimately led to the president’s impeachment in March 2017. The case study details the legal and technological transformation of South Korea’s media landscape, offers a survey of the top players in provision of news and entertainment programs, and describes the strategies JTBC adopted to move quickly in a rapidly transforming industry.

Learning Objective

Students will learn about the challenges, both internal and external, a media company faces in the rapidly evolving digital world.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.