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M287 1997 Explores a variety of legal issues raised by a proposed marketing plan for the sale of personal digital assistants in the United States, Europe, and Japan by a fictitious U.K. company, Zeus…
Share our Strength and American Express: Developing Market Alliances (B) Taste of Nation Sponsorship
M289B 1997 Focuses on Share Our Strength (SOS), a national nonprofit anti-hunger organization. Examines various decisions faced by SOS related to the establishment of marketing partnerships with…
OIT19 1997 Harrison received a BS degree in industrial engineering from Lehigh University in 1966, an MS in industrial engineering from Stanford in 1967, and a PhD in operations research, also from…
E30B 1996 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
M284A 1996 Executive vice president Durk Jager was convinced that the huge sums being spent on trade and consumer promotion could be put to better use, and that P&G should overhaul its pricing…
SM26 1996 Paul Pfleiderer received BA, MPhil, and PhD degrees from Yale University, all in the field of economics. He has been teaching at Stanford since 1981. His research, much of which has been…
E352 2009 Central Retail Corporation is a family owned retail conglomerate in Thailand that was founded in 1947. Since its first roadside store, it has expanded into specialty segments (bookstores,…
A210 2013 Maureen McNichols is The Marriner S. Eccles Professor of Accounting and Public and Private Management at Stanford Graduate School of Business (GSB). Her leading research on earnings…
E59 1998 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
E239 1997 Examines several legal issues faced by Samantha Fine, the CEO of Next Step, a software concern that is focused on the World Wide Web and planning an initial public offering. Describes Fine'…
E580 2015 Lecturer in Management The TourMonkey case and Wello case describe two start-ups that chose to sell to strategic acquirers within the first few years of operation. Both of these companies…
E531 2014 Ilya A. Strebulaev is The David S. Lobel Professor of Private Equity and Professor of Finance at Stanford Graduate School of Business, where he has been a faculty member since 2004, and a…
The mission of Girls on the Run Bay Area (GOTRBA) is to inspire girls to be joyful, healthy, and confident using a fun, experience-based curriculum which creatively integrates running. It serves…
E586 2015 Fern is a Managing Director at Emerson Collective, where she leads early-stage investing. She is a lecturer at the Stanford Graduate School of Business, where she created and teaches…
OB91(A) 2015 Sarah A. Soule is the Philip H. Knight Professor and Dean at Stanford Graduate School of Business and Morgridge Professor of Organizational Behavior. Her major areas of interest are…
E574 2015 Robert Siegel is a Lecturer in Management and has taught 10 different courses in his time at Stanford. He has authored over 115 cases and led primary research on Google, Charles Schwab,…
E576A 2015 Mark Leslie Lecturer in Management Sara is a Partner at TTCER Partners, an investment partnership formed to support entrepreneurs who are buying and building enduring businesses. In her…
E331 2015 Rob Chess is a serial entrepreneur in the life sciences field. He has served as Chairman of five companies, a member of the Boards of Directors of 11 companies, and co-founded two companies…
E482(B) 2013 The case profiles the protagonist, Vineet Rai, managing partner of Aavishkaar Venture Management Services (an Indian, early stage VC firm with a focus on rural, underserved regions and…
E573 2015 Robert Siegel is a Lecturer in Management and has taught 10 different courses in his time at Stanford. He has authored over 115 cases and led primary research on Google, Charles Schwab,…
E562 2015 Robert Siegel is a Lecturer in Management and has taught 10 different courses in his time at Stanford. He has authored over 115 cases and led primary research on Google, Charles Schwab,…
M301B 2002 Heath is the Thrive Foundation for Youth Professor of Organizational Behavior, Emeritus at Stanford Graduate School of Business. His research examines why certain ideas - ranging from…
E104 2001 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
E20B 2001 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
EC32 2001 Haim Mendelson is the Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management at the Stanford Graduate School of Business. He has been full…