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BP265 1990 John Roberts was a member of the Stanford faculty since 1980. He joined the GSB from Northwestern University, where he had been a professor in the Kellogg School of Management. Born in…
BP240 1985 Robert Burgelman is The Edmund W. Littlefield Professor of Management of Stanford Graduate School of Business where he has taught since 1981. He obtained a Licenciate degree in Applied…
BP242A 1983 Robert Burgelman is The Edmund W. Littlefield Professor of Management of Stanford Graduate School of Business where he has taught since 1981. He obtained a Licenciate degree in Applied…
BP242D 1985 Robert Burgelman is The Edmund W. Littlefield Professor of Management of Stanford Graduate School of Business where he has taught since 1981. He obtained a Licenciate degree in Applied…
DS84A 1989 Quality Kitchens is a meat loaf mix marketed in western U.S. A new brand manager must come up with a marketing plan for the product. Historical data on past sales, advertising, promotion…
OSA1 1965 Robert Wilson is the Adams Distinguished Professor of Management, Emeritus, at the Stanford Business School, where he has been on the faculty since 1964. His research and teaching are on…
A175B 2001 Logitech acquired Quickcam in 1998 for the rights to an established brand (see Logitech A). After the acquisition, the main challenges the new CEO had faced were to bring together the…
E467 2013 George Foster AM holds undergraduate (with first-class honors and university medal) and graduate degrees in economics from the University of Sydney and a doctorate from Stanford Graduate…
E514 2014 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
E519 2014 Haim Mendelson is the Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management at the Stanford Graduate School of Business. He has been full…
E407 2012 Holloway was the holder of the Kleiner, Perkins, Caufield & Byers Professorship in Management, Emeritus. Holloway became a leader in the study and teaching of entrepreneurship, supply…
E411A 2012 George Foster AM holds undergraduate (with first-class honors and university medal) and graduate degrees in economics from the University of Sydney and a doctorate from Stanford Graduate…
E439 2012 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
E440 2012 Ilya A. Strebulaev is The David S. Lobel Professor of Private Equity and Professor of Finance at Stanford Graduate School of Business, where he has been a faculty member since 2004, and a…
SI39B 2012 Paul Rice knew that Fair Trade could do more, much more. While the model had benefited approximately 10 million people in developing countries, they were a small percentage of the 2…
SM176B 2013 Robert Burgelman is The Edmund W. Littlefield Professor of Management of Stanford Graduate School of Business where he has taught since 1981. He obtained a Licenciate degree in Applied…
E428A 2011 Mark Leslie Lecturer in Management John Beck, CEO of LightSpeed Computers, is seeking $10 million in venture capital financing to get his company off the ground after its initial seed…
GS78 2011 Hau L. Lee is the Thoma Professor of Operations, Information and Technology at the Stanford Graduate School of Business. His areas of specialization include global value chain innovations,…
E347B 2010 George Foster AM holds undergraduate (with first-class honors and university medal) and graduate degrees in economics from the University of Sydney and a doctorate from Stanford Graduate…
E376 2010 George Foster AM holds undergraduate (with first-class honors and university medal) and graduate degrees in economics from the University of Sydney and a doctorate from Stanford Graduate…
E390 2010 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
SI117 2010 This case describes a situation faced by the president of the National Parks Conservation Association (NPCA), Tom Kiernan. Kiernan must decide how to straddle its two roles as both an…
E333 2009 With a partner, Grousbeck founded Continental Cablevision (later Media One) in 1964. He was President of that company through 1980, and Chairman through 1985. He was a Visiting Lecturer and…
L15 2009 His recent book The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder (St. Martin's Press) has been well received in the Wall Street Journal,…
M321CV 2009 Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business and a behavioral scientist whose work centers on the most fundamental questions of human…