PhD Students

These are the students this year that are using the Lab for their research, under their respective disciplines. Select a discipline below to view the list of Phd students.

Behavioral Marketing

 

 

Omair Akhtar

Email: akhtar_omair "at" gsb.stanford.edu

Omair is a third-year behavioral marketing Ph.D. student at the Graduate School of Business. He holds B.A. and M.A. degrees in speech communication from the University of Illinois, and a M.A. degree in political science from Stanford University. Broadly, his research focuses on persuasion & attitude change, and consumer judgment & decision-making. Currently, he is working on projects that explore ironic effects in persuasion, such as the use of negative information about a product to increase purchase likelihood, or the use of weak arguments to increase advocacy for a cause.

Jayson

 

 

Jayson Jia

Email: jia_jayson "at" gsb.stanford.edu

Jayson has a BA in economics from Yale University and is currently a PhD student in Behavioral Marketing at the GSB.  At Yale, he was affiliated with the SOM Consumer Behavior Lab and the Rudd Center for Food Policy and Obesity.  His undergraduate research focused on perceived risk and overeating, and decision making under constraints.  Now, his broad areas of interest include consumer behavior, perceived risk, uncertainty, preference construction, and the self.

Taly

 

 

Taly Reich

Email: reich_taly "at" gsb.stanford.edu

Taly is a first-year behavioral marketing PhD student at the Graduate School of Business. She has an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology, where her research focused on the conflicting effects of certainty on risk-taking behavior. She obtained a B.A. in Psychology from the University of Haifa, graduating with the highest honors. She also has industry experience in employee selection and marketing. Her research interests include consumer decision making, specifically the interplay between intuitive processes and cognitive processes and the irrational factors that influence decision-making.

Publications

  • Sharoni Shafir, Taly Reich, Erez Tsur, Ido Erev and Arnon Lotem (2008), “Perceptual accuracy and conflicting effects of certainty on risk-taking behavior”, Nature, 453 (June), 917-920

Mel

 

 

Melanie R. Rudd

email: rudd_mel "at" gsb.stanford.edu

Melanie Rudd is a 4th year PhD Candidate in Marketing at the Graduate School of Business at Stanford University. She earned her B.A. in Business Administration with a Marketing concentration from the University of Washington.

Melanie studies time perception, focusing largely on factors that alter perceptions of time and the downstream consequences that these changes in time perception can have on consumers’ evaluations, preferences, choices, behaviors, and well-being. For instance, her research examines such questions as how individuals’ decisions to engage in certain prosocial behaviors and preferences for experiential (versus material) goods are affected by perceptions of time; the role that temporal orientation and emotions play in influencing perceptions of time; and how perceptions of time can be expanded and the potential benefits this may have for consumers (e.g., an increase in life satisfaction). Melanie also studies happiness, examining how factors such as goals and intuitive theories can influence the level of satisfaction that individuals experience from the behaviors and experiences they engage in.

Publications:

  • Rudd, Melanie, Kathleen D. Vohs, and Jennifer Aaker (forthcoming), “Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being,” Psychological Science.
  • Aaker, Jennifer, Melanie Rudd, and Cassie Mogilner (2011), “If Money Does Not Make You Happy, Consider Time,” Journal of Consumer Psychology, 21(2), 126-130.

 

Organizational Behavior

 

Lucia

 

 

Lucia E. Guillory

email: luciag1 "at" stanford.edu

Lucia is a 5th year Ph.D. candidate in Organizational Behavior. Her research has two major streams. In one stream she examines differences in rank among groups and individuals from the perspective of those at the top and those at the bottom of hierarchies. This research contributes to literature on issues of power, status, leadership, social justice and inter-group relations by addressing such questions as: How do people at the top of hierarchies attempt to maintain their position of dominance? And how may people of low rank come to feel empowered? In her other research stream she explores factors contributing to the relationships among groups and focuses on when and why people might use their beliefs about different groups of people to affect how they think and how they act. This research stream contributes to work on inter-group relations as well as research on diversity in groups and teams by addressing such questions as: When are people most likely to be persuaded by the suggestions of out-group members? And what effect do group memberships and personality have on our perception and development of social networks?

To learn more about Lucia please visit her website:

 http://www.stanford.edu/~luciag1/




Rebecca Schaumberg

email: schaumberg_rebecca "at" gsb.stanford.edu

Becky is a 5thyear PhD candidate in organizational behavior who found her way to California after growing up in rainy Portland, Oregon and going to school in cold (but wonderful) Minnesota. She studies how people’s moral emotions (e.g., guilt and shame) and concerns about their moral and ethical character influence their organizational outcomes and their leadership effectiveness. For instance, she seeks to know how people’s tendency to feel guilt for their everyday mistakes, such as forgetting a lunch date with a friend, influence how hard they work, how well they perform, and how effectively they lead. She is also interested in the leadership obstacles individuals face because of their race and gender and how these obstacles can be overcome. For instance, she looks at the unique and distinct benefits of certain forms of agency (e.g., self-reliance and independence) for women seeking leadership roles. When not working on research, she can be found running in the great hills around the Bay Area or biking around Palo Alto on her old, rusty Savoy.

Website: www.stanford.edu/~rschaumb




Kieran O’Connor

email: oconnor_kieran "at" gsb.stanford.edu

Kieran O’Connor is a fifth year PhD candidate in Organizational Behavior studying behavioral ethics. You can read more about his research and teaching experiences on his website here:

https://sites.google.com/site/kieransoconnor/

Senia Maymin

email: maymin_senia "at" gsb.stanford.edu



Tamar Kreps

email: kreps_tamar "at" gsb.stanford.edu

I am a doctoral student in Organizational Behavior with a BA in Psychology from Stanford. My research investigates lay conceptions of the moral domain, as well as the effects of both experiencing and expressing moral conviction on interpersonal judgment, persuasion, and behavior. My current faculty collaborators include Benoît Monin, Elizabeth Mullen, Dale Miller, Nir Halevy, Zakary Tormala, and Mark Kelman (Law School).