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CES Videos

Conducting Effective Negotiations, 1:08 hours

January 31, 2007
Joel Peterson, Stanford GSB, Founder/CEO/Chairman, Peterson Partners
Whether with investors or employees, suppliers or customers, negotiation is an inevitable aspect of starting a business Since negotiation skills need to be in every entrepreneur's tool box, Joel Peterson will share his experiences about how to conduct successful, rewarding negotiations, and outline principles that apply in various business scenarios.

For best audio and video quality, please use RealOne Player^TM which plays all major media formats, including QuickTime, MPEG, and Windows Media. A free version of the media player is available to download. If after downloading you have problems, please contact the Center at ces@gsb.stanford.edu

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