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Publications

Below are publications associated with work done in the Behavioral Lab.

Recent Publications

Peter Belmi, Jeffrey Pfeffer
Journal of Applied Psychology. May
2016, Vol. 101, Issue 5, Pages 702-720
Itamar Simonson
Journal of Consumer Research. April
19, 2016, Vol. 42, Issue 6, Pages 840-845
Murat Taracki, Lindred Leura Greer, Patrick Groenen
Journal of Applied Psychology.
2016, Vol. 101, Pages 415-429
Leilei Gao, Itamar Simonson
Journal of Consumer Psychology (forthcoming).
2016
Nir Halevy, Eliran Halali
(PNAS) Proceedings of the National Academy of Sciences of the United States of America . June
2, 2015, Vol. 112, Issue 22, Pages 6937–6942
Peter Belmi, Jeffrey Pfeffer
Academy of Management Discoveries. June
1, 2015, Vol. 1, Issue 1, Pages 36-57
Jennifer Aaker, Jordan Etkin, Ioannis Evangelidis
Journal of Marketing Research. June
2015, Vol. 52, Issue 3, Pages 394-406
Jayson S. Jia, Ab Litt
Management Science. April
17, 2015, Vol. 61, Issue 9, Pages 2259-2280
Daniella M. Kupor, Kristen Laurin, Jonathan Levav
Psychological Science. April
2015, Vol. 26, Issue 4, Pages 374-384
Peter Belmi, Rodolfo Cortes Barragan, Margaret Ann Neale, Geoffrey Lawrence Cohen
Personality and Social Psychology Bulletin. April
2015, Vol. 41, Issue 4, Pages 467-484
Szu-chi Huang, Susan M. Broniarczyk, Ying Zhang, Mariam Beruchashvili
Journal of Consumer Research (forthcoming). February
2015
Nir Halevy, L. Taylor Phillips
Social Psychological and Personality Science. January
2015, Vol. 6, Issue 22, Pages 13-22
Lauren Cheatham, Zakary Tormala
Personality and Social Psychology Bulletin.
2015, Vol. forthcoming
Itamar Simonson
Journal of Marketing Behavior.
2015, Vol. 1, Pages 9-35
Daniella Kupor, Zakary Tormala
Journal of Consumer Research.
2015, Vol. 42, Pages 300-315
Itamar Simonson
Journal of Marketing Behavior.
2015, Vol. 1, Issue 1, Pages 59-73
Leilei Gao, Yanliu Huang, Itamar Simonson
Journal of Marketing. November
2014, Vol. Vol. 78, Issue 6, Pages 143-156
Emily N. Garbinsky, Anne-Kathryn Klesse, Jennifer Aaker
Journal of Consumer Research. October
1, 2014, Vol. 41, Issue 3, Pages 610-623
Karina Schumann, John G. Holmes
Social Psychological & Personality Science. September
2014, Vol. 5, Issue 7, Pages 777-785
Melanie Rudd, Jennifer Aaker, Michael I. Norton
Journal of Experimental Social Psychology. September
2014, Vol. 54, Pages 11-24
Yair Berson, Nir Halevy
Journal of Experimental Psychology: Applied. September
2014, Vol. 20, Issue 3, Pages 232-246
Daniella M. Kupor, Zakary Tormala, Michael I. Norton, Derek D. Rucker
Social Psychological and Personality Science. April
2014, Vol. 5, Issue 3, Pages 263-270
Nir Halevy, E.Y. Chou
Journal of Personality and Social Psychology. March
2014, Vol. 106, Issue 3, Pages 398-417
Journal Article|
Jennifer Aaker
Journal Consumer Research.
2014
Nir Halevy, Taya Cohen, Eileen Chou, James Katz, A. T. Panter
Personality and Social Psychology Bulletin.
2014, Vol. 40, Issue 1, Pages 92-110
Margaret Ann Neale, Peter R. Belmi
Organizational Behavior and Human Decision Processes.
2014
Daniella Kupor, Zakary Tormala, Michael Norton
Journal of Experimental Social Psychology.
2014, Vol. 5, Pages 263-270
S. Christian Wheeler
Journal of Experimental Social Psychology.
2014, Vol. 53, Pages 5-18
Aner Sela, Itamar Simonson, Ran Kivetz
Journal of Marketing Research. December
2013, Vol. 50, Issue 6, Pages 691-705
Ioannis Evangelidis, Jonathan Levav
Journal of Marketing Research. December
2013, Vol. 50, Issue 6, Pages 753-766
Omair Akhtar, David Paunesku, Zakary Tormala
Personality and Social Psychology Bulletin. September
2013, Vol. 39, Issue 9, Pages 1214-26
Eunice Kim Cho, Ravi Dhar
Journal of Marketing Research. August
2013, Vol. 50, Issue 4, Pages 505-516
Scott S. Wiltermuth, Francis J. Flynn
Academy of Management Journal. August
2013, Vol. 56, Issue 4, Pages 1002-1023
Magnus Thor Torfason, Francis J. Flynn, Daniella Kupor
Social Psychological and Personality Science. May
2013, Vol. 4, Issue 3, Pages 348-354
Daniel A. Effron, Benoît Monin, Dale T. Miller
Journal of Experimental Social Psychology. May
2013, Vol. 49, Issue 3, Pages 573–578
Cassie Mogilner, Baba Shiv, Sheena S. Iyengar
Journal of Consumer Research. April
2013, Vol. 39, Issue 6, Pages 1300-1312
Itamar Simonson, James R. Bettman, Thomas Kramer, John W. Payne
Journal of Consumer Psychology. January
2013, Vol. 23, Issue 1, Pages 137–149
Roy F. Baumeister, Kathleen D. Vohs, Jennifer Aaker, Emily N. Garbinsky
Journal of Positive Psychology.
2013, Vol. 8, Issue 6, Pages 505-516
Taly Reich, Zakary Tormala
Journal of Experimental Social Psychology.
2013, Vol. 9, Issue 3, Pages 426–439
Daniel A. Effron, Dale T. Miller, Benoît Monin
Journal of Personality and Social Psychology. December
2012, Vol. 103, Issue 6, Pages 916-932
Jonathan Levav, Nicholas Reinholtz, Claire Lin
Journal of Consumer Research. October
2012, Vol. 39, Issue 3, Pages 585-599
Gabrielle S. Adams, Francis J. Flynn, Michael I. Norton
Psychological Science. October
2012, Vol. 23, Issue 10, Pages 1145-1150
Zakary Tormala, J.S. Jia, M.I. Norton
Journal of Personality and Social Psychology. October
2012, Vol. 103, Issue 4, Pages 567-583
Aner Sela, S. Christian Wheeler, Gülen Sarial-Abi
Journal of Consumer Research. October
2012, Vol. 39, Issue 3, Pages 644-661
Rebecca L. Schaumberg, Francis J. Flynn
Journal of Personality and Social Psychology. August
2012, Vol. 103, Issue 2, Pages 327-342
Journal Article|
Uzma Khan, Zakary Tormala
Journal of Consumer Psychology. July
2012, Vol. 22, Issue 3, Pages 408-417
Daniel A. Effron, Dale T. Miller
Personality and Social Psychology Bulletin. May
2012, Vol. 38, Issue 5, Pages 690-701
Nir Halevy, Eileen Chou, Adam D. Galinsky
Journal of Experimental Social Psychology. March
2012, Vol. 48, Issue 2, Pages 530-537
Francis J. Flynn, Emily T. Amanatullah
Organization Science. March
2012, Vol. 23, Issue 2, Pages 402-415
Nir Halevy, Eileen Chou, Taya R. Cohen, Robert W. Livingston,
Journal of Personality and Social Psychology. February
2012, Vol. 102, Issue 2, Pages 351-366
Thomas Kramer, Michal Maimaran, Itamar Simonson
Organizational Behavior and Human Decision Processes. January
2012, Vol. 117, Issue 1, Pages 179–191
Ab Litt, Baba Shiv
Journal of Consumer Psychology. January
2012, Vol. 22, Issue 1, Pages 55–66
Nir Halevy, Eileen Chou, J. Keith Murnighan
Journal of Personality and Social Psychology. January
2012, Vol. 102, Issue 1, Pages 132-148
E.M. Zitek,
Journal of Personality and Social Psychology. January
2012, Vol. 102, Issue 1, Pages 98-115
Francis J. Flynn, Rebecca L. Schaumberg
Journal of Applied Psychology. January
2012, Vol. 97, Issue 1, Pages 124-133
Kimberly Rios, S. Christian Wheeler, Dale T. Miller
Journal of Experimental Social Psychology.
2012, Vol. 48, Issue 6, Pages 1300-1309
Jennifer Aaker, Emily N. Garbinsky, Kathleen D. Vohs
Journal of Consumer Psychology.
2012, Vol. 22, Issue 2, Pages 191–194
Aaron Kay, Gráinne Fitzsimons
Journal of Personality and Social Psychology.
2012, Vol. 102, Issue 1, Pages 4-21
Gabrielle S. Adams, Francis J. Flynn, Michael I. Norton
Business Strategy Review.
2012, Vol. 23, Issue 2, Pages 80
Cassie Mogilner, Jennifer Aaker, Sepandar D. Kamvar
Journal of Consumer Research.
2012, Vol. 39, Issue 2, Pages 429-443
M. Ena Inesi, Deborah H. Gruenfeld, Adam D. Galinsky
Journal of Experimental Social Psychology.
2012, Vol. 48, Issue 4, Pages 795-803
Kimberly Rios Morrison, Camille S. Johnson, S. Christian Wheeler
Social Psychological and Personality Science.
2012, Vol. 3, Issue 1, Pages 118-126
Baba Shiv, Zakary Tormala
Journal of Consumer Research.
2012, Vol. 38, Issue 5, Pages 846-859
Jonah Berger, Baba Shiv
Journal of Consumer Psychology. October
2011, Vol. 21, Issue 4, Pages 464–472
Francesca Gino, Francis J. Flynn
Journal of Experimental Social Psychology. September
2011, Vol. 47, Issue 5, Pages 915-922
Jeffrey Loewenstein, Rajagopal Raghunathan, Chip Heath
Journal of Marketing. September
2011, Vol. 75, Issue 5, Pages 105-119
Michal Maimaran, Itamar Simonson
Journal of Marketing Research. August
2011, Vol. 48, Issue 4, Pages 755-766
Ariel Malka, Christopher J. Soto, Adam B. Cohen, Dale T. Miller
Journal of Personality. August
2011, Vol. 79, Issue 4, Pages 763-792
Nir Halevy, Yair Berson, Adam D. Galinsky
Personality and Social Psychology Bulletin. April
5, 2011, Pages 13
Daniel A. Effron, Dale T. Miller
Journal of Experimental Social Psychology. March
2011, Vol. 47, Issue 2, Pages 378–383
Zakary Tormala, Joshua J. Clarkson, Marlone D. Henderson
Personality and Social Psychology Bulletin. March
2011, Vol. 37, Issue 3, Pages 422-434
Daniel A. Effron, Dale T. Miller
Personality and Social Psychology Bulletin. February
2011, Vol. 37, Issue 2, Pages 181-192
David Sleeth-Keppler, S. Christian Wheeler
Journal of Consumer Psychology. January
2011, Vol. 21, Issue 1, Pages 14-23
A. Litt, H. Plassmann, Baba Shiv, A. Rangel
Cerebral Cortex. January
2011, Vol. 21, Issue 1, Pages 95-102
Li Huang, Adam D. Galinsky, Deborah H. Gruenfeld, Lucia E. Guillory
Psychological Science. January
2011, Vol. 22 , Issue 1, Pages 95-102
Scott S. Wiltermuth, Margaret Ann Neale
Journal of Applied Psychology. January
2011, Vol. 96, Issue 1, Pages 192-201
Jennifer Aaker, Melanie Rudd, Cassie Mogilner
Journal of Consumer Psychology.
2011, Vol. 21, Issue 2, Pages 126–130
Ab Litt, Senia Maymin, Senia Maymin, Baba Shiv
Psychological Science.
2011, Vol. 22, Issue 4, Pages 523-531
Kenneth G. DeMarree, Kimberly Rios Morrison, S. Christian Wheeler, Richard E. Petty
Personality and Social Psychology Bulletin.
2011, Vol. 37, Issue 5, Pages 674-686
Cassie Mogilner, Sepandar D. Kamvar, Jennifer Aaker
Social Psychological and Personality Science.
2011, Vol. 2, Issue 4, Pages 395–402
Jack A. Goncarlo, Francis J. Flynn, Sharon H. Kim
Personality and Social Psychology Bulletin. November
2010, Vol. 36, Issue 11, Pages 1484-1495
Francis J. Flynn, Ray E. Reagans, Lucia Guillory
Journal of Personality and Social Psychology. November
2010, Vol. 99, Issue 5, Pages 855-869
Francis J. Flynn, Scott S. Wiltermuth
Academy of Management Journal. October
1, 2010, Vol. 53, Issue 5, Pages 1074-1089
Hannah Riley Bowles, Francis J. Flynn
Academy of Management Journal. August
2010, Vol. 53, Issue 4, Pages 769-787
Jennifer R. Overbeck, Margaret Ann Neale, Cassandra L. Govan
Organizational Behavior and Human Decision Processes. July
2010, Vol. 112, Issue 2, Pages 126-139
Nicole D. Mayer, Zakary Tormala
Personality and Social Psychology Bulletin. April
2010, Vol. 36, Issue 4, Pages 443-454
Uma R. Karmarkar, Zakary Tormala
Journal of Consumer Research. April
2010, Vol. 36, Issue 6, Pages 1033-1049
Sanford E. DeVoe, Jeffrey Pfeffer
Personality and Social Psychology Bulletin. April
2010, Vol. 36, Issue 4, Pages 470–483
Kimberly Rios Morrison, S. Christian Wheeler
Personality and Social Psychology Bulletin. March
2010, Vol. 36, Issue 3, Pages 297-308
Vanessa K. Bohns, Francis J. Flynn
Journal of Experimental Social Psychology. March
2010, Vol. 46, Issue 2, Pages 402-409
A. Litt, Uzma Khan, Baba Shiv
Psychological Science. January
2010, Vol. 21, Issue 1, Pages 118-125
Stephen M. Nowlis, Ravi Dhar, Itamar Simonson
Journal of Marketing Research. January
2010, Vol. 47, Issue 4, Pages 725-737
Marwan Sinaceur, Melissa C. Thomas-Hunt, Margaret Ann Neale, Olivia A. O'Neill..., Christophe Haag
Personality and Social Psychology Bulletin.
2010, Vol. 36, Issue 3, Pages 423-437
Ab Litt, Zakary Tormala
Journal of Consumer Research.
2010, Vol. 37, Issue 4, Pages 584-598
Jennifer Aaker, Kathleen D. Vohs, Cassie Mogilner
Journal of Consumer Research.
2010, Vol. 37, Issue 2, Pages 224-237
Sanford E. DeVoe, Jeffrey Pfeffer
Personality and Social Psychology Bulletin. December
2009, Vol. 35, Issue 12, Pages 1602-1618
Chezy Ofir, Itamar Simonson, Song-Oh Yoon
Journal of Marketing. November
2009, Vol. 73, Issue 6, Pages 105-114
Aner Sela, Baba Shiv
Journal of Consumer Research. October
2009, Vol. 36, Issue 3, Pages 418-433
Nathanael J. Fast, Chip Heath, George Wu
Psychological Science. July
2009, Vol. 20, Issue 7, Pages 904-911
Dale T. Miller, Kimberly Rios Morrison
Journal of Experimental Social Psychology. July
2009, Vol. 45, Issue 4, Pages 740–747
Jeffrey Pfeffer, Sanford E. Devoe
Journal of Economic Psychology. June
2009, Vol. 30, Issue 3, Pages 500–508
Leilei Gao, S. Christian Wheeler, Baba Shiv
Journal of Consumer Research. June
2009, Vol. 36, Issue 1, Pages 29-38
Aimee Drolet, Mary Frances Luce, Itamar Simonson
Journal of Consumer Research. June
2009, Vol. 36, Issue 1, Pages 137-147
Nathanael J. Fast, Deborah H. Gruenfeld, Niro Sivanathan, Adam D. Galinsky
Psychological Science. April
2009, Vol. 20, Issue 4, Pages 502-508
Katherine W. Phillips, Katie A. Liljenquist, Margaret Ann Neale
Personality and Social Psychology Bulletin. March
2009, Vol. 35, Issue 3, Pages 336-350
Francis J. Flynn, Gabrielle S. Adams
Journal of Experimental Social Psychology. February
2009, Vol. 45, Issue 2, Pages 404–409
Scott S. Wiltermuth, Chip Heath
Psychological Science. January
2009, Vol. 20, Issue 1, Pages 1-5
Jeffrey Loewenstein, Chip Heath
Cognitive Science. January
2009, Vol. 33, Issue 1, Pages 1-19
Cassie Mogilner, Jennifer Aaker
Journal of Consumer Research.
2009, Vol. 36, Issue 2, Pages 277-291
Michael Maimaran, S. Christian Wheeler
Journal of Marketing Research. December
2008, Vol. 45, Issue 6, Pages 731-740
Jared R. Curhan, Margaret Ann Neale, Lee Ross, Jesse Rosencranz-Engelmann
Organizational Behavior and Human Decision Processes. November
2008, Vol. 107, Issue 2, Pages 192–205
Jonah Berger, Marc Meredith, S. Christian Wheeler
Proceedings of the National Academy of Sciences. July
1, 2008, Vol. 105, Issue 26, Pages 8846–8849
S. Christian Wheeler, Kenneth G. DeMarree, Richard E. Petty
Journal of Experimental Social Psychology. July
2008, Vol. 44, Issue 4, Pages 1035–1047
Deborah H. Gruenfeld, M. Ena Inesi, Joe C. Magee, Adam D. Galinsky
Journal of Personality and Social Psychology. July
2008, Vol. 95, Issue 1, Pages 111-127
Itamar Simonson
Journal of Consumer Psychology. July
2008, Vol. 18, Issue 3, Pages 155–169
Kimberly Rios Morrison, Dale T. Miller
Journal of Personality and Social Psychology. May
2008, Vol. 94, Issue 5, Pages 871-882
S. Christian Wheeler, Kimberly Rios Morrison, Kenneth G. DeMarree, Richard E. Petty
Journal of Experimental Social Psychology. May
2008, Vol. 44, Issue 3, Pages 882–889
Song-Oh Yoon, Itamar Simonson
Journal of Consumer Research. January
2008, Vol. 35, Issue 2, Pages 324-336
Journal Article|
Jennifer Aaker, Aimee Drolet, Dale Griffin
Journal of Consumer Research.
2008, Vol. 35, Issue 2, Pages 268-278
Wendy Liu, Jennifer Aaker
Journal of Consumer Research.
2008, Vol. 35, Issue 3, Pages 543-557
Journal Article|
Cassie Mogilner, Jennifer Aaker, Ginger L. Pennington
Journal of Consumer Research.
2008, Vol. 34, Issue 5, Pages 670-681
Francis J. Flynn, Vanessa Lake
Journal of Personality and Social Psychology.
2008, Vol. 95, Issue 1, Pages 128-143