Stanford GSB to Launch First ‘Go to Market’ Program for Entrepreneurs in México City

Information session for innovators with ready-to-launch business ideas will be held May 27.

April 09, 2015



Stanford Graduate School of Business will offer its Stanford Go-to-Market program to entrepreneurs and business intrapreneurs for the first time in México City, October 25-30, 2015.

The intensive, six-day certificate program teaches participants practical business skills to refine their business models to execute and pitch their ideas.

Stanford Go-to-Market is designed for entrepreneurs, innovators, scientists, engineers and students with business ideas who are currently developing their strategies and plans. This program is appropriate for both entrepreneurs, who are starting a new venture, and intrapreneurs, who are leading a project in a larger organization. “The program forces the participants to examine their business ideas from all angles and helps them see the strengths and weaknesses of their plans” said Stanford Go-to-Market Faculty Director and Professor Baba Shiv, a marketing professor at Stanford Graduate School of Business. “I’ve seen past participants leave this hands-on program with the confidence and tools they need to launch their business ideas.”

Participants working together in teams

Working in teams is a hallmark of Stanford

The program will draw on the same world-class business faculty who teach in Stanford’s MBA Program, which is infused with the culture and practice of innovation that pervades Stanford University and Silicon Valley. Leading Mexican executives, entrepreneurs, and investors will act as guest speakers and panelists, and provide practical feedback on business plans. “As Mexico strives to become an innovation hub for Latin America, entrepreneurs will need the latest frameworks to help them effectively launch disruptive products and services, said Federico Antoni, principal at Venture Partners in Mexico City and who earned his MBA at Stanford in 2004. “I can’t think of a better way to develop a winning strategy than to learn directly from Stanford faculty who are some of Silicon Valley’s best thought leaders in design thinking and building businesses.”

Stanford GSB is working with Cisco Mexico, which will host the program at their facility in Bosques de Las Lomas in México City. Stanford GSB faculty will deliver courses through a combination of in-person class sessions in México City and state-of-the-art, high-definition distance-learning technology that brings them in from Stanford.

Special Event and Info Session May 27

In a special breakfast event held in México City at 8:30am on May 27, Professor Shiv will discuss how innovators can “seize the moment and think like an entrepreneur” as well as provide more information about the Stanford Go-to-Market program and application process.

Participants are selected for the program based on the high potential for success of both the individual and their idea. The business idea should be developed enough to be ready for launch within two years. Third-party validation such as patents, awards, or commitments from investors or customers will strengthen the application. Participants must have an undergraduate degree. All instruction is conducted in English, requiring participants to be proficient in English. Upon completion of the program, participants will receive a certificate from Stanford GSB. The application deadline is July 14.

Applicants are strongly encouraged to submit all materials as soon as possible. Tuition is US $5,500. Accepted applicants will be eligible to apply for a partial tuition fellowship. For more information about applications, contact program director Darya Gilani.

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