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The Predictive Validity Of Conjoint Analysis For Alternative Aggregation Schemes
https://www.gsb.stanford.edu/faculty-research/working-papers/predictive-validity-conjoint-analysis-alternative-aggregation
Experience Curves: Evidence, Empirical Issues and Applications
https://www.gsb.stanford.edu/faculty-research/working-papers/experience-curves-evidence-empirical-issues-applications
Reasoning About Competitive Reactions: Evidence From Executives
https://www.gsb.stanford.edu/faculty-research/publications/reasoning-about-competitive-reactions-evidence-executives
Deterrence, Reputations, and Competitive Cognitions
https://www.gsb.stanford.edu/faculty-research/publications/deterrence-reputations-competitive-cognitions
Rational Strategic Reasoning: An Unnatural Act?
https://www.gsb.stanford.edu/faculty-research/publications/rational-strategic-reasoning-unnatural-act
Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
https://www.gsb.stanford.edu/faculty-research/publications/perceiving-competitive-reactions-value-accuracy-paranoia
The Freedom of Information Act: Opportunities and Threats at the Competitive and Governmental Interfaces
https://www.gsb.stanford.edu/faculty-research/working-papers/freedom-information-act-opportunities-threats-competitive
Understanding the Japanese as Customers, Competitors, and Collaborators
https://www.gsb.stanford.edu/faculty-research/working-papers/understanding-japanese-customers-competitors-collaborators
Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
https://www.gsb.stanford.edu/faculty-research/working-papers/perceiving-competitive-reactions-value-accuracy-paranoia
Strategic Alliances: Contrasting Korean/US Preferences
https://www.gsb.stanford.edu/faculty-research/working-papers/strategic-alliances-constrasting-koreanus-preferences
Managerial Identification of Competitors
https://www.gsb.stanford.edu/faculty-research/working-papers/managerial-identification-competitors
Market Driven Manufacturing
https://www.gsb.stanford.edu/faculty-research/working-papers/market-driven-manufacturing
Management Science: Marketing Management Models
https://www.gsb.stanford.edu/faculty-research/books/management-science-marketing-management-models
Consumer Behavior: Theoretical Perspectives
https://www.gsb.stanford.edu/faculty-research/books/consumer-behavior-theoretical-perspectives
Cases in Computer and Model Assisted Marketing: Volume 1, Planning
https://www.gsb.stanford.edu/faculty-research/books/cases-computer-model-assisted-marketing-volume-1-planning
Charting New Directions for Marketing
https://www.gsb.stanford.edu/faculty-research/publications/charting-new-directions-marketing
Computer Uses in Marketing Research: A Proposal
https://www.gsb.stanford.edu/faculty-research/publications/computer-uses-marketing-research-proposal
Letter to the Editor: Free-for-All
https://www.gsb.stanford.edu/faculty-research/publications/letter-editor-free-all
A Stochastic Response Model with Application to Brand Choice
https://www.gsb.stanford.edu/faculty-research/publications/stochastic-response-model-application-brand-choice
Management Science and the Decision-Information System
https://www.gsb.stanford.edu/faculty-research/publications/management-science-decision-information-system
MULCAN MOD I: A Computerized Approach to Multicollinearity Analysis
https://www.gsb.stanford.edu/faculty-research/books/mulcan-mod-i-computerized-approach-multicollinearity-analysis
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
https://www.gsb.stanford.edu/faculty-research/publications/clusters-consumer-interests-spheres-influence-opinion-leaders
Marketing Information and Decision Systems: Coming of Age in the '70s
https://www.gsb.stanford.edu/faculty-research/publications/marketing-information-decision-systems-coming-age-70s
$FCRRV, a Basic Program for Generating Correlated Random Normal Variates, Technical Report No. 14
https://www.gsb.stanford.edu/faculty-research/books/fcrrv-basic-program-generating-correlated-random-normal-variates-technical
Estimating Dynamic Effects of Market Communication Expenditures
https://www.gsb.stanford.edu/faculty-research/publications/estimating-dynamic-effects-market-communication-expenditures
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