2009 Entrepreneurship Conference: Details of Sessions

Click on the links for video files.

Keynote Address: Be Creative (Paul Orfalea)



Paul Orfalea head shot Keynote Speaker: Paul Orfalea, Founder, Kinko's

Session 1:

Opportunities in Consumer Internet (Panel)
Moderator: Michael Dearing, Stanford d.school. Panelists: Brian Ascher, Venrock; Gina Bianchini, Ning; Martin Green, meebo.
"Creative destruction" is a recurring theme in all segments of the consumer Web -- ecommerce, communication, search, socializing, and payments among others. With a panel of leading entrepreneurs and a venture capitalist, the panel explores the environment for creating new ideas, securing funding for growth, building teams, and competing against consumer-facing giants like Google, Yahoo, and Microsoft. Also explored is the rapidly changing outlook for turning "cool applications" into self-sustaining businesses with revenue, and the necessary pain of cutting expenses to extend runway in a tough environment.

Entrepreneurship in China (Panel)
Moderator: Marguerite Gong Hancock, SPRIE. Panelists: David Chao, DCM; Kevin Fong, GSR Ventures; David Chen, VanceInfo Technologies; Frank Wang, Azalea Networks.
As the world’s most populated country, China has become more than a destination for outsourcing. With its own vibrant economy, vast pools of labor, rising levels of education and disposable income, and increasing business sophistication, China is a ripe arena for entrepreneurial ventures. However, navigating China’s complex governmental regulations and developing legal system requires an on-the-ground presence and local knowledge.

Entrepreneurship in a Difficult Economy (Panel)
Moderator: Rob Chess, Stanford GSB. Panelists: Steve Ciesinski, Laszlo Systems; Jim Goetz, Sequoia Capital; Munjal Shah, like.com; Bob Walters, Untangle.
2008 brought one of the worst economic crises in a century. What lessons can be learned from entrepreneurs who managed businesses through previous downturns? Listen to experienced entrepreneurs and venture capitalists recount their experiences, share their insights, and give their guiding principles for entrepreneurship in a difficult economic environment.

Lessons from an Entrepreneur: Groundbreaking Idea to Operating Company (Presentation)
Speaker: Lars Buttler, Trion World Network
How do you successfully launch a game publisher and developer from scratch? During this session, learn how Lars Buttler, Founder and CEO of Trion World Network, created a groundbreaking idea for the broadband entertainment and online gaming market, raised over $100M from world-class investors, recruited his team and secured key partnerships.

Start-Up Seminar: Articulating Your Value Proposition (Interactive Seminar)
Speaker: Tom Fountain, Mayfield Fund.
Translating the features of a product or service into customer benefits is one of the most important things that an entrepreneur has to do. Tom Fountain from Mayfield Fund speaks about how to better articulate your value proposition and turn your new venture into a success!

Session 2:

Starting a Business Right Out of School (Panel)
Moderator: Chuck Holloway, Stanford GSB. Panelists: Darin Buxbaum, Hourglass; Pete Flint, Trulia Real Estate Search; Alyssa Rapp, Bottlenotes.com; Brad Stroh, Freedom Financial Network and Bills.com.
For many students, entrepreneurship is not a distant goal but rather an immediate pursuit. Come learn from former students who started businesses during or right after school. Find out what they did during school to prepare, what resources they utilized, and what life was like for them as they balanced their entrepreneurial and scholastic responsibilities.

Entrepreneurship in India (Panel)

Moderator: Anil Advani, Orrick, Herrington & Sutcliffe, LLP. Panelists: Naren Gupta, Nexus India Capital; Promod Haque, Norwest Venture Partners; Diaz Nesamoney, Jivox Corporation; Basab Pradhan, Gridstone Research.
India comes up in discussion in almost every class – be it strategy, marketing or entrepreneurship. Many will also consider doing business in India or with Indian companies and entrepreneurs. But what does it take to be an entrepreneur in India or work with entrepreneurs from India? Venture capital investors, entrepreneurs and other professionals with extensive experience in India discuss the current ecosystem for entrepreneurship in India, mistakes to avoid while doing business in India and how to navigate through the Indian business climate.

Opportunities in Clean Tech (Panel)
Moderator: Mitch Zuklie, Orrick, Herrington & Sutcliffe, LLP. Panelists: Raj Atluru, Draper Fisher Jurvetson; Harrison Dillon, Solazyme; Erik Staser, Mohr Davidow Ventures; JB Straubel, Tesla Motors
Clean tech is a booming new sector encompassing a wide range of new technologies and business models related to energy, transportation, materials, agriculture, waste management and more. Expectations are high, but significant challenges remain for start-ups in this sector. Our panelists will discuss the future of clean tech in the new political and economic climate of 2009.

Customer Developement (Presentation)
Speaker: Steve Blank
In tough economic times its important to remember that ninety-percent of Silicon Valley's start-ups fail not because of bad product, but because they don't find the right market and customer. Serial entrepreneur Steve Blank talks about how to build a "Lean Startup" by using the Customer Development model .

Start-Up Seminar: Term Sheet Negotiations (Interactive Seminar)
Participants: Ken Elefant, Opus Capital; Gregory Heibel, Orrick, Herrington & Sutcliffe, LLP; Farb Nivi, Grockit..
One of the most important parts of the venture financing process is negotiating the term sheet. Although only 2-3 pages long, term sheets contain summaries of the critical aspects of a financing. Listen to a simulated negotiation between a VC and an entrepreneur over a term sheet. Ken Elefant of Opus Capital, Gregory Heibel of Orrick, and Farb Nivi of Grockit will address the most important terms, what to look for, and how to negotiate more successfully.