2011 Entrepreneurship Conference: Details of Sessions
Click on the links for video files. More information, including the bios of all the speakers and panelists, can be found at www.econference.org.
John Paul DeJoria
Founder, John Paul Mitchell Systems and The Patron Spirits Company
Click here for a summary of John Paul's keynote speech.
Chief Executive Officer, Pandora Media, Inc.
The Democratization of Entrepreneurship (Speaker)
Speaker: Steve Blank, Serial Entrepreneur and Author
As traditional barriers to scale erode, product life-cycles compress, and the costs of starting a business fall, the opportunities for entrepreneurship have expanded. Steve Blank, author of The Four Steps to the Epiphany and leading advocate for the "Customer Development" model of entrepreneurship, talks about the new opportunities and challenges in a world in which entrepreneurship has become democratized.
The Personalized Web (Panel)
Moderator: Howard Hartenbaum, August Capital
Panelists: Sep Kamvar, Stanford University; Amit Kapur, Gravity; Babak Pahlavan, The Clever Sense; Seth Sternberg, Meebo
As consumers are increasingly willing to share more about themselves in return for services, access to contexual information such as a person's interests, location and social graph is creating opportunities for richer experiences both online and in the physical world. This panel explores the new business practices these trends are inspiring and engages the audience to learn about how our experiences on the web are becoming increasingly personalized.
Gaming for the Greater Good (Panel)
Moderator: Chris Hollenbeck, Granite Ventures
Panelists: Molly Kittle, Bunchball; Nicole Lazzaro, XEODesign, Inc.; Mark Nelson, Stanford Peace Innovation Lab; Byron Reeves, Stanford University
Today, we spend over three billion hours a week playing online games. Games are engaging; they provide us with a sense of satisfaction and a chance to be part of something bigger than ourselves. What would happen if we applied these same dynamics to real world challenges? Learn how game thinking can be used to engage and empower participants to solve large-scale business, social and educational challenges. As Albert Einstein said, "Games are the most elevated form of investigation."
One Year In... (Panel)
Moderator: Linda Wells, Center for Entrepreneurial Studies, Stanford GSB
Panelists: Ajay Prakash, reBloom; Alex Salazar, Katasoft; Ilana Stern, Weddington Way
Moving from idea to implementation isn't easy. Recent GSB alumni entrepreneurs talk about what it has taken to get their businesses off the ground: forming partnerships with co-founders; iterating on an idea and business model; developing the initial product or service; using a wide variety of resources; raising funds; enlisting advisors; launching; and generating revenue!
Design + Entrepreneurship: An Introduction to Design Thinking (Workshop) - not taped
Leader: Corey Ford, Innovation Endeavors
A hands-on workshop that provided a fun, low risk way to experience each step in the design thinking process. The workshop gave participants the opportunity to experience the mindsets and processes of user-centered innovation: being needs-focused and solution agnostic, being prototype-driven, and believing in multi-disciplinary innovation through teams.
Fostering Innovation (Speaker)
Speaker: Dave Blakely, IDEO
Innovation and creativity are learnable skills, not inborn talents. In this talk, Dave Blakely presents a set of principles for successful innovation, regardless of an organization's size, type or location. As he explains, the heart of any innovation agenda is a carefully chosen interdisciplinary team, typically including members with backgrounds in technology and business and others with relevant domain-specific knowledge. Creative leaps can be inspired by empathetic human research, and insights are distilled in synthesis sessions. Techniques such as brainstorming can help teams to direct their creativity, and prototypes can be used to improve visualization and mitigate risk. By fostering a culture of innovation, teams and organizations can develop products and services to maintain market leadership.
The VC-Entrepreneur Lifecycle (Workshop)
Moderator: Greg Sands, Sutter Hill Ventures
Participants: Matthew Monahan, Inflection; Terry Austin, Guardian Analytics
A seasoned opertor turned VC led an interactive session highlighting how to "crush the pitch" to investors and how to be nimble during the evolution of a business.
Building a Distinct Company Culture (Panel)
Moderator: James Phills, Stanford GSB
Panelists: Scott Brady, FiberTower and Project Slice; Amy Pressman, Medallia; Andrew Housser, Freedom Financial Network; Hosain Rahman, Jawbone
The most successful entrepreneurs are very deliberate in the company cultures they envision and how that culture is developed and reinforced. Beyond creating a unique place to work and enabling the company to recruit talent, a company's culture can provide a competitive advantage in the marketplace. The companies founded by the panelists each have a distinct culture with different core values, providing a rich contrast on how integral a culture can become.
Trends in Social Commerce (Panel)
Moderator: Ann Miura-Ko, FLOODGATE
Panelists: Brian Chesky, Airbnb; Greg Fant, One Kings Lane; Brett Garrett, Bain Ventures; Brett Keintz, Groupon
The world of commerce - in both the online and physical realms - is evolving at a rapid pace. The rise of social networks, location based services, and innovative new business models, as well as the merging of content with commerce, provide a fertile ground for new ventures. Our panelists explore the ways in which consumers are becoming better connected to businesses and each other, and how it is shaping the world of commerce.
Rapid Prototyping (Workshop) - not taped
Leader: Michael Dearing, Stanford d.school
Prototyping - getting ideas and explorations out of your head and into the physical world - is a key process in design thinking. In this workshop, participants rolled up their sleeves and explored the value of prototyping, learning that an effective and innovative prototype can take a wide variety of forms. Participants learned how the interactions of the design team, the user, and others can help drive deeper empathy, as well as shape successful solutions.