Money and Love: The Decision-making Framework

Stanford GSB Professor Emerita Myra Strober and alumna Abby Davisson, MBA/MA ’08, discuss topics from their book “Money and Love”.

June 26, 2023

In their book “Money and Love,” Stanford GSB Professor Emerita Myra Strober and alumna Abby Davisson, MBA/MA ’08, challenge the conventional separation of love and money in the decision-making process, arguing that these aspects are interconnected.

They propose the 5 C’s framework, a roadmap for decision-making that considers both love and money. The framework involves clarifying values, communicating effectively, exploring choices, seeking advice from others, and considering the consequences of each option.

Myra and Abby emphasize the need to slow down decision-making and avoid rushing choices driven by emotions or external pressures. By using the 5 C’s framework, individuals can make more informed decisions and feel confident in their choices, taking into account both the financial and emotional aspects of their lives.

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