Masters of Disaster: The Ten Commandments of Damage Control

Book cover for Masters of Disaster

Masters of Disaster: The Ten Commandments of Damage Control

By Christopher Lehane, Mark Fabiani, Bill Guttentag
Palgrave Macmillan, New York, 2012

Whether you’re a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed “reply all,” a crisis doesn’t have to be the make-or-break moment of your career. For those of us that aren’t natural spin doctors, it’s hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must!

In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it’s your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Selected Editorial Reviews
Masters of Disaster is the perfect playbook for how to respond when you're under enemy fire…a vital and fun read full of back-room tales for those who want to learn from America's greatest corporate and political scandals.
The Huffington Post
Every board, every manager and now almost every individual now faces the possibility of being swept up in a firestorm of media and mangled message. Masters of Disaster provides both sound rules and great examples of both the positive and negative kind to guide us all through to the best possible outcomes. The only danger is that you won't read it in advance. I recommend it to all my board colleagues and CEO friends.
Howard Stevenson, Sarofim Rock Professor Emeritus, Harvard Business School
Today crisis is common, and news of scandal, whether large or small, spreads rapidly. Through detailed case studies that focus on both those who have successfully overcome a crisis and those who have failed, Masters of Disaster offers essential insight into crisis management.
Ted Leonsis, owner of the Washington Capitols and Washington Wizards
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