Steve Ciesinski, Howie Rosen, Matt Saucedo
2017|Case No.E637| Length 21 pgs.

The Aerobotics case provides an in-depth analysis of the challenges and opportunities for drone-related startups. In particular, the case follows the journey of the Aerobotics founders as they design and develop a drone platform that includes aerial imagery analysis technology to help South African farmers better tend to their crops. The case also examines several new market possibilities for the company to pursue and provides a discussion on the merits of the burgeoning drone service provider industry.

Learning Objective

The Aerobotics case helps students understand the challenges and opportunities associated with starting a drone data company in an emerging market.

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