Amy Baker and Nature's Cure

By H. Grousbeck, J. Feldstein
2002 | Case No. E105
This case introduces Amy Baker, a self-proclaimed “born entrepreneur” who seeks out and finds an entrepreneurial opportunity to pursue. She founds a skin-case company, Nature’s Cure, that produces a mass merchandise line of homeopathic acne remedies. The focuses on her process of developing the idea and launching the company, including overcoming a series of hurdles.
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