Amy Baker and Nature's Cure
2002 | Case No. E105
This case introduces Amy Baker, a self-proclaimed “born entrepreneur” who seeks out and finds an entrepreneurial opportunity to pursue. She founds a skin-case company, Nature’s Cure, that produces a mass merchandise line of homeopathic acne remedies. The focuses on her process of developing the idea and launching the company, including overcoming a series of hurdles.
This material is available for download by current Stanford GSB students, faculty, and staff only. For inquires, contact the Case Writing Office. Download