The case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office combined with his unwillingness to work with anyone but Gregg and her partner create an uncomfortable situation and a dysfunctional work environment. Ultimately, she must terminate Tim’s relationship with Beautycounter and deal with the resulting fall out with Tim, her board and her team.