Digital Creation and Distribution of Music Revisited in 2005

Digital Creation and Distribution of Music Revisited in 2005

By
Robert Burgelman, Philip Meza, Les Vadasz
2005|Case No.SM112B

This case looks at the state of digital music in late 2005 and the impact of several key forces upon the creation and distribution of music online. In particular, the case examines the phenomenon of podcasting, and looks at the impact of this and other forces upon the established recording industry. The case looks closely at how recording industry leader Universal Music Group is dealing with the forces described in the case. This case can be used in conjunction with “Universal Music Group in 2003” (SM-112) or by itself.

Learning Objective
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.

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