Electronic Arts In 1999 (B)

By Robert Burgelman, Philip Meza
2001 | Case No. SM24B
Electronic Arts is a leader in the creation and distribution of game content for consoles and PCs. The company operates in an extremely challenging environment and must navigate challenges such as console platform transitions while continuing to produce compelling content. In addition, the advent of the Internet has opened another potential distribution channel for the company’s games. The case explores the strategic decisions facing the company in 1999 as it faces another platform transition while deciding how it will respond to the opportunities and risks presented by online gaming.
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