Facebook 2012

Facebook 2012

By
William Barnett, Arar Han
2012|Case No.E468| Length 24 pgs.

The case describes the phenomenal growth of Facebook, a social networking site launched in 2004, which had reached approximately 1 billion members by 2012. The case provides an overarching picture of the company’s growth over the last eight years, from its founding to present day global expansion, covering the competitive landscape, the challenges it has faced along the way (including controversy over its privacy policy), its growth strategy and product development, marketing, and organizational challenges.

Learning Objective
Please inquire with Professor William Barnett for an understanding of the learning objectives for this case.
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