By Robert Chess, Yin Li
2014 | Case No. E496 | Length 16 pgs.
The case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has found product/market fit. It also describes Griffith’s decision to be a solo founder and how he leverages contractors and advisors in building the product.

Learning Objective

• Conducting market research to refine concept and get product-market fit • Going alone vs. recruiting co-founders • Competing against a giant • Can you build a business based on staying ahead • Where to start in building a market place • Being entrepreneurial – what does that mean – getting the most from limited resources to make progress
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