You are here

› › Gametime

Gametime

Gametime

By
Robert Chess, Yin Li
2014|Case No.E496| Length 16 pgs.
Accounting, Entrepreneurship

The case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has found product/market fit. It also describes Griffith’s decision to be a solo founder and how he leverages contractors and advisors in building the product.

Learning Objective

• Conducting market research to refine concept and get product-market fit • Going alone vs. recruiting co-founders • Competing against a giant • Can you build a business based on staying ahead • Where to start in building a market place • Being entrepreneurial – what does that mean – getting the most from limited resources to make progress

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.
Download