-
The Experience
-
About Stanford GSB
About Our Degree Programs
-
-
The Programs
-
Full-Time Degree Programs
Non-Degree & Certificate Programs
-
-
Faculty & Research
-
Faculty
Faculty Research
Research Hub
Centers & Initiatives
-
-
Insights
-
Topics
-
-
Alumni
-
Welcome, Alumni
-
-
Events
-
Admission Events & Information Sessions
-
Gametime
Gametime
The case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later whether he has found product/market fit. It also describes Griffith’s decision to be a solo founder and how he leverages contractors and advisors in building the product.
Learning Objective
• Conducting market research to refine concept and get product-market fit • Going alone vs. recruiting co-founders • Competing against a giant • Can you build a business based on staying ahead • Where to start in building a market place • Being entrepreneurial – what does that mean – getting the most from limited resources to make progress