By Graham Weaver, Dominic Mirabile
2022 | Case No. E767 | Length 14 pgs.
This case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America’s workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universities. The case explores several leadership dilemmas in the context of Guild’s rapid growth and success.

Learning Objective

This case is designed to help students craft strategies to address leadership challenges in fast-growing companies. As Guild scaled, cofounder and CEO Rachel Romer Carlson, navigated challenges around leadership team building, parental leave, team accountability for mistakes, and a cultural outburst. Students will grapple with how to handle these situations and practice communicating their plans.
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