HP, Compaq, and the Computer Industry in 2001 and Beyond

HP, Compaq, and the Computer Industry in 2001 and Beyond

By
Robert Burgelman, Philip Meza
2002|Case No.SM72C

The case examines the proposed merger between HP and Compaq and explores the impact of this merger upon the companies and the industry as a whole. In particular, the case explores the challenges that a combined HP and Compaq will have competing in various industry segments against both specialists such as Dell (in PCs) and IBM in other segments including services.

Learning Objective
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