Intel Corporation, The Hood River Project (A)

Intel Corporation, The Hood River Project (A)

By
Robert Burgelman, Bruce Graham
1991|Case No.SM49A

Describes Intel’s Hood River project, a new business venture within Intel which sought to establish a market presence for the PC in the living room. Describes the actions of people at different levels in the organization, including the project leader, his direct managers, and Intel’s senior management. It describes how the venture was initiated, how funding was won, and how the organization was structured to pursue the opportunity. Also describes the many challenges faced by the Hood River team, which included: defining a new market, establishing and cultivating partners, competing for limited funding resources, competing for limited organization (people) resources, and aligning the objectives of the project with the strategy of the corporation.

Learning Objective
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