Internet-Based Electronic Commerce in 1997, A Primer

Internet-Based Electronic Commerce in 1997, A Primer

By
Robert Burgelman, Raymond Bamford
1997|Case No.SM36

Describes the emergence of Internet commerce in 1997, as well as the benefits and challenges to the adoption of Internet commerce. In addition, discusses several applications for Internet commerce, including on-line publishing, Internet advertising, business-to-consumer retailing, home banking, and business-to-business wholesaling. Provides the opportunity to discuss which firms are well positioned to capitalize on Internet commerce, and where the greatest opportunities lie.

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Learning Objective
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