1995 | Case No. M277
Addresses the legal implications of various marketing strategies designed to help a home-furnishings manufacturer selling products to independent retailers and wholesalers to compete successfully with independent discount furniture dealers. Antitrust issues include horizontal price fixing and market division, monopolization, vertical resale price maintenance, territorial restrictions, product tying, and price discrimination. Other legal issues include unfair and deceptive practices under the FTC Act, and breach of warranty. The vice president-marketing is meeting with the general counsel and preparing for a meeting with the CEO in which she must outline John’s Furniture’s legal exposure and explain how the marketing department could have accomplished its objectives without running afoul of any legal constraints.
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