Keller Williams Realty (A)

By James Baron, Brian Tayan
2007 | Case No. HR29A

The case describes the economic and cultural models that have led to the success of Keller Williams Realty. By 2006 Keller Williams was one of the most profitable real estate companies in the United States (if not the most profitable); in addition it was on its way to becoming one of the largest in terms of number of agents (over 70,000). The case describes the factors that led to this company’s success - including its operational model, compensation model, profit sharing model, and culture. Readers of the case are asked to evaluate how these factors contribute to the company’s success and whether they will continue to enhance the company’s growth going forward. In addition, the case explores the critical role that culture and organizational practices have on a company’s operating performance.

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