Kodak-Fujifilm Trade Dispute
1996
| Case No.
P17
The Eastman Kodak Company filed a market-opening petition under U.S. trade law alleging that practices in the distribution system for photographic film and paper in Japan blocked exports. Kodak accompanied its petition with an integrated market and nonmarket strategy intended to pressure the U.S. government to pursue vigorously its petition. The case provides substantial detail on the distribution system and photographic film industry in Japan, the trade dispute process, and the strategies of Kodak and Fuji Photo Film Company.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the
Case Writing Office.
Download
Available for Purchase