Leading Global Innovation at EY - Jeff Wong
2022 | Case No. E810 | Length 16 pgs.
At EY, Jeff Wong served as chief innovation officer beginning in 2015. In this role, he was responsible for driving innovation and inoculating EY against potential threats to its $45 billion revenue global business. Wong’s role advanced and grew with his success in launching initiatives for EY around artificial intelligence, blockchain, Web3, and automation among others. Through it all, Wong built the Global Innovation team at EY from a $5 million budget to hundreds of millions of dollars, returning $5 to $6 to EY for every $1 invested—within a year from when the investment was made.
Learning ObjectiveThis case examines the role of a chief innovation officer of a large multinational organization. The case asks students to consider the mindset and skill set required to lead innovation at scale. Students discuss the challenges and successes of the chief innovation officer at EY to think through how leading innovation in a large enterprise is similar or different from starting and scaling a successful startup as a zero-to-one entrepreneur.
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