Lincoln Electric Company in the 1990s

Lincoln Electric Company in the 1990s

By
John Roberts
1997|Case No.SM40

In the late 1980s and early 1990s, under the leadership of newly-appointed Chairman and CEO George Willis and President Donald Hastings, the Lincoln Electric Company undertook a global expansion strategy. The celebrated Cleveland-based manufacturer of welding machines and supplies and of electric motors did so to counteract growing foreign competition and a slowing in the growth of domestic sales. The results were not entirely satisfactory.

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