Lonestar Electronics Inc. (A)

By Steven Brandt
2002 | Case No. BP272A
In 2002, Dr. Jose Garcia, president of Lonestar Electronics Inc., convened the company’s managing board and raised the issue of company productivity. Garcia believed that Lonestar, a designer and manufacturer of instruments and systems headquartered in Houston, Texas, had achieved success over the previous five years as a result of the company’s rolling annual plan. He challenged the board to plan for the company’s next growth phase as Lonestar prepared to take its place alongside other great companies like Texas Instruments, IBM and Hewlett-Packard/Compaq.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office. Download
Available for Purchase