2015 | Case No. E541 | Length 14 pgs.
This case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.
Learning ObjectiveThis case highlights an IPO, which is one of the possible liquidity events available to a company. While an IPO is often seen as the ultimate sign of success for a company, this case highlights some of the challenges involved with going public and seeking higher valuations at each fundraising round along the way.
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