Medical Equipment (C)

Medical Equipment (C)

By
Robert Burgelman
1985|Case No.BP242C

This case described the strategic and managerial issues confronting the medical equipment venture as it grows and reaches a mature stage of development. Issues of strategic positioning in multiple product markets and organizational development need to be addressed.

Learning Objective
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.

Available for Purchase