Obesity and McLawsuits
2005 | Case No. P49
After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald’s was a prime target. This case details McDonald’s response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and non-market strategies that McDonald’s employed.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquires, contact the Case Writing Office.
Available for Purchase