Obesity and McLawsuits

Obesity and McLawsuits

By
David Baron
2005|Case No.P49

After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald’s was a prime target. This case details McDonald’s response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and non-market strategies that McDonald’s employed.

Learning Objective
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