2001 | Case No. A168
The case presents the various challenges that a start-up faces during its growth. Buck French, OnLink’s CEO, has to decide how to move to the next stage and this decision involves how to retrain or replace its sales and marketing people. The case describes OnLink’s growth since the idea generation stage, through its founding, early growth, product development and marketing, its quest for funding, and the rapid growth stage. Throughout the evolution of the company, the management team faces different challenges that they resolve over time. The case is intended for an entrepreneurship case to illustrate the growth stages of a young start up.
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