Orchard Supply Hardware Stores

By Rajiv Lal, Jennifer Lawrence, Josie Parr
1996 | Case No. M282
Orchard Supply Hardware (OSH) built a successful business in the northern California home improvement market. Despite strong competition in the industry, OSH had clearly defined its position and was able to stay in the market with dominating players such as Home Depot. OSH faced the opportunity to expand its business into southern California through the liquidation of one market player. However, this new market was a stronghold of OSH’s fiercest competitor and presented several challenges, including distribution limitations.
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