Quality Kitchen Meat Loaf Mix (A)

By Charles Bonini
1989 | Case No. DS84A

Quality Kitchens is a meat loaf mix marketed in western U.S. A new brand manager must come up with a marketing plan for the product. Historical data on past sales, advertising, promotion and economic conditions is available. Preliminary regression analyses also have been done.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford University alumni. For inquires, contact the Case Writing Office. Download