R.R. Donnelley & Sons Digital Technology, 1995-1997

R.R. Donnelley & Sons Digital Technology, 1995-1997

By
Robert Burgelman, Raymond Bamford
1997|Case No.SM43

For R.R. Donnelley & Sons, the period between 1995 and 1997 was marked by corporate restructuring, executive turnover, and an increasingly competitive environment. The emergence of the Internet and other digital technologies created threats, challenges, and possible opportunities for Donnelley’s printing businesses. During 1995, Donnelley moved to improve its position by making technology-related acquisitions and forming the Digital Division. By early 1997, these acquired companies had been or were in the process of being spun-off or resold and the Digital Division had been shut down.

Learning Objective
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